Scraping Website Criteria 101 for PPV Marketing
As almost everyone knows, one of the biggest advantages of PPV marketing is the fact that it enables you to bid on actual URLs as opposed to just keywords and key phrases. However, what few people appreciate is that the URL bidding system is actually a little more complicated than one might imagine, and the toughest part about it is this: Finding the right websites to bid on.
Frankly speaking, there are many ways to find the right websites, but the fact of the matter is that you need to know exactly what types of websites you're looking for before you actually go out and find them. To accomplish this, you need to look at two criteria in particular that are going to form the foundation of your efforts to find websites to bid on:
1. Website Popularity
Essentially, a website's popularity is simply measured by the amount of traffic that goes in and out of it on a daily basis. While you're not exactly going to be tapping into traffic from the entire internet (but rather, only those on your PPV network) a highly popular website still stands a better chance of being visited by one of your network's users.
Over time, and via testing, you'll be able to weed out non-performing website, but to start off with you should look for any and all websites that command a lot of daily traffic. So long as you can find enough popular websites of this variety, you should be able to form a base from which at least some will turn out to be worth keeping on for the long term.
2. Website Targeting
Needless to say, it is pointless trying to bid for a highly popular website that isn't targeted in tune with whatever offer, product, or service you're promoting. All that you'll end up with in the best case is a lot of traffic that converts very poorly, were you to do that. So what you need to do is to figure out what highly popular websites are targeted to your needs.
Don't just look at the surface URLs. Dig deeper. For example, while a website may be totally unrelated to whatever you're promoting in general, it might have a specific article on it that draws a lot of traffic daily and is precisely targeted to your product. Being able to spot URLs such as that is something that you'll need to train yourself to do.
So long as you keep yourself firmly rooted to both of the criteria that we just discussed, you should find that scraping website URLs for your bids really isn't all that complicated. Granted, there are a few specific techniques that it would benefit you to know -- but those are the kind of things that you should be able to pick up as you go along.
Remember: Highly popular websites that are also highly targeted -- that should be your goal!
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