Keep Tabs of Your Return on Investment (ROI) at All Times with PPV
Just as with any type of paid advertising, your success or failure at using PPV advertising will be measured simply by the returns that you're able to get for your investment. This is known as the ROI, and quite simply it is the profits that you make and is calculated by taking away what you've spent on advertising from what you've earned as a result of it.
Although that may seem very simple, the truth is that in order to properly take advantage of PPV advertising, you're going to need to keep track of more than just a general ROI. Granted, your general ROI will tell you whether or not you're making a profit or you're in the red, but it isn't going to provide you with the specific details that you need to improve your results!
For example, let's just say you have an ROI of -$100 at the end of a certain month. Needless to say, that means that you've lost $100 in that month, and that is obviously quite bad. However at the same time, if you were to look a little deeper you might notice different things. Specifically, you might want to look at the ROI that you obtained for certain bids.
Keeping to the same example, if your general ROI was -$100, but when it came to certain bids, you had an ROI of $200 when bidding on website A but an ROI of -$300 when bidding on website B... what does that tell you?
Essentially, this means that from just bidding on website A, you made $200, but when you bid on website B you lost $300. Overall, that adds up to your general ROI of -$100, but as you should be able to see now -- you can solve this predicament that you're in quite easily. What you should have learnt is that website B doesn't really provide you with any benefits and you're basically just throwing away money by bidding on it. However, website A turned in a healthy profit.
So if you were to stop bidding on website B and just keep bidding on website B, when the next month rolls around you should (theoretically) have made a pretty decent profit by doing so!
Despite the fact that this example really is very, very simplistic, it should give you the understanding that you need as to why you should want to keep tabs on as many specific areas of your ROI as possible at all times. Quite simply, the success or failure of your PPV advertising depends on it, seeing as you could use that information to turn one month's loss into another month's profits!
Be sure to pay close attention to your ROI and you won't regret it!
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